Data-Driven Strategist
SELECT CONFERENCE PRESENTATIONS
Select Conference Presentations
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Kuehne, M. & Dowling, Z. 2019. Combining Artificial Intelligence and Human Intelligence for the Win. DIY Conference, New York.
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Dowling, Z. & Telford, M. 2019. Insights: The Missing Piece in Your Marketing Data. SiriusDecisions Summit. Austin.
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Dowling, Z., Knowles, R. & Saunders, T. 2019. Mobilize Me!! - Mobile Survey Design Enhancements. Insights Association Next. Chicago.
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Colossi, D. & Dowling, Z. 2019. What Marketers Can Learn From Researchers. What Researchers Can Learn From Marketers. Quirks. Chicago.
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Dowling, Z. 2018. When Virtual and Physical Worlds Collide: how generations interact with video. The Insights Show. London.
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Dowling, Z. 2018. Make it Stick: video storytelling for insight impact. IIeX Conference. Amsterdam, The Netherlands.
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Dowling, Z. 2017. Social Media Matinee: How video keeps consumers and stakeholders on the edge of their seats. ESOMAR Congress. Amsterdam. (Recording available, requires login).
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Rader, C. & Dowling, Z. 2017. Lowering the Barriers of Digital Qual Experimentation for Fresh Insights. IIeX Conference. Atlanta. (Recording available).
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Dowling, Z. 2017. Lights! Camera! Action! Video Storytelling for Insights. ARF Annual Conference. New York, USA.
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Dowling, Z. 2016. Bit by Bit: the never-ending journey of research technology. Keynote for Association of Survey Computing (ASC) 7th Annual Conference. Winchester, England.
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Kueglar, S. & Dowling, Z. 2016. Unraveling the Mystery of the Video Respondent. CASRO Digital Research Conference. Austin.
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Dowling, Z. 2014. The Added Value of Innovation: mobilizing your brand tracking research. IIeX Conference. Atlanta. (Recording available).
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Dowling Z. & Pollack, A. 2012. Getting the Most out of Mobile Insights (or, How we got over the incredibly inspiring awesomeness of mobile qual and learned to develop some killer new insights approaches. Market Research in the Mobile World Conference. Cincinnati. (Slides available).
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Dowling, Z. 2011. How do you make 34 million survey interviews better? Question-level usability testing to improve respondent engagement. Internet Survey Methodology Workshop. The Hague.
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Dowling, Z. & Stettler, K. 2007. Factors Influencing Business Respondents’ Decision to Adopt Web Returns. International Conference for Establishment Surveys. Montreal. (Paper available).
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Jones, J., Fraser, C. & Dowling, Z. 2005. Web versus Paper Questionnaires: a design and functionality comparison. Statistical Commission and Economic Commission for Europe. Geneva.
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Dowling, Z. 2005. The Challenges of Implementing Web Data Collection for Mandatory Business Surveys: the respondents' perspective. European Association for Survey Research. Barcelona.
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Dowling, Z. 2004. The Use of Qualitative Interviewing to Determine the Acceptability and Take-Up of Web Data Collection Instruments for Mandatory Business Surveys. ISA Research Committee on Logic and Methodology. Amsterdam.