Data-Driven Strategist
Select Press & Publications
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Greenbook. December 2019. Top Insights & Analytics Leaders Share Their 2020 Predictions.
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CustomerThink. December 2019. Data Rich But Insight Poor: How Companies Are Missing the Point.
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ClickZ. October 2019. FocusVision Updates Decipher Platform to Automatically Create Surveys from Word Docs.
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Total Retail. June 2019. The Common Misstep That Could Be Costing Retailers 10 Million Annually.
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Research-Live. April 2019. The Convergence of Marketing and Research.
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MarTechCube. April 2019. Interview with Zoe Dowling, SVP Research at FocusVision.
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ReRez User Experience. February 2019. The Value of Small Data in Today's Experience Economy
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MarTechAdvisor. November 2018. With SAP’s Acquisition of Qualtrics, Research Data Comes of Age.
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CIO Review. November 2018. FocusVision: Understanding Your Customer Truth.
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Retail TouchPoints. September 2018. Approach LGBTQ Inclusion As A Core Belief, Not A Marketing Gimmick.
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TravelCast. June 2018. When Virtual and Physical Worlds Collide.
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Quirks Magazine. February 2018. The Power of Video.
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Green Book. February 2018. The Art of Storytelling: Resources for Research Storytellers. Greenbook.
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Research-Live. January 2018. Animojis: a fun, anonymous way to have your say?
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Journal Of Advertising Research. Vol 47, 4. December 2017. How Effective are Emojis in Surveys Taken on a Mobile Device?
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The Research Insighter. October 2017. Despacito – The Beat of Participatory Culture.
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Research-Live. July 2017. ‘OK Google, Start the Survey’.
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Quirks Magazine. May 2017. Understanding Child Obesity in Latin America.
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Greenbook. October 2016. Market Research & Technological Innovation: reflecting on the journey.
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Greenbook. August 2016. Level Up: the possibilities brought to life by Pokémon GO.
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Greenbook. July 2015. The Technology Dilemma.