Zoe Dowling, Ph.D.
3 Ways Relationships Improve Customer Understandings
Relationships are an intrinsic part of being human. We build connections and shared understandings to help us navigate the world.
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Zoe Dowling, Ph.D.
Feb 9, 20213 min read
Super Bowl LV: The NFL’s Authenticity Challenge
The NFL clearly felt compelled to take some visible steps to keep the brand in line with the BLM movement. But its efforts felt unauthentic.
Zoe Dowling, Ph.D.
Jan 13, 20211 min read
vBlog: CES All-Digital Day 3 - Virtual Exhibit Halls
Today at CES I attempted to explore the exhibit halls. I had ambitious hopes of a virtual experience even somewhat akin to the physical one.
Zoe Dowling, Ph.D.
Jan 13, 20211 min read
vBlog: CES All-Digital Day 2 - Digital Transformation Dominates
On the first full day of CES, I've attended a number of keynotes, fireside conversations, and panel discussions with 3 themes dominating...
Zoe Dowling, Ph.D.
Jan 11, 20211 min read
vBlog: CES All Digital – How Will the Virtual Event Fair?
With the global pandemic still very much with us, this year’s CES is an all-digital event. In this vBlog, I ponder what will be ahead...
Zoe Dowling, Ph.D.
Jan 6, 20214 min read
Mining for Insight Gold: Five Tips for Crafting Successful Open-End Questions
How do we optimize open-end questions to obtain rich data while minimizing participant fatigue? Here are five tips to consider...
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